Tuesday, 18 January 2011
Evalutation of Final Products
Audience Feedback
Once the video and the print work was complete we showed our work to our media group. We then asked for feedback on the CD Cover, CD Inlay and Back Cover as well as our promotional poster. Here are just some of the comments we received.
Music Video Comments
'Costume related to the genre - looked like they were a real band'
This comment was most probably because of our detailed research into the typical costume and appearance of conventional successful indie bands.
'Really good variety of shots showing each member of the band'
We wanted to use lots of different shots so that we could keep the audiences attention by using engaging shots. Using close ups, wide angle and two shots meant a more effective video.
'One of the pan shots was disjointed'
We noticed this shot, however felt it was not so noticeable that the theme of the shot (band walking away down the canal) was lost.
CD Cover Feedback
'Perfect for the genre, with the setting and costume'
We were pleased with this comment as it was something we wanted to be clear to the audience almost immediately like most CD covers.
'Portraits on the CD inlay were great'
We decided to use these so that each band member had their own individual shot within the CD, this gave them an individual identity and made them easier to identify to.
'Not much text'
We decided not to include text within the inlay and kept the text that did appear to a minimum purely because we didn't want the CD cover to be something to read, we wanted the audience to concentrate on the band members and the music, which is what indie music often represents.
Poster Feedback
'The positioning of the band members shows their relationship is strong'
One of our main aims was to give the impression the band were a tight group of friends so that the youth (who are often in a tight set of friends) could relate to the band.
'Font doesn't work well'
We agreed with this comment so therefore looked at our poster and re-did the posters font
Music Video Comments
'Costume related to the genre - looked like they were a real band'
This comment was most probably because of our detailed research into the typical costume and appearance of conventional successful indie bands.
'Really good variety of shots showing each member of the band'
We wanted to use lots of different shots so that we could keep the audiences attention by using engaging shots. Using close ups, wide angle and two shots meant a more effective video.
'One of the pan shots was disjointed'
We noticed this shot, however felt it was not so noticeable that the theme of the shot (band walking away down the canal) was lost.
CD Cover Feedback
'Perfect for the genre, with the setting and costume'
We were pleased with this comment as it was something we wanted to be clear to the audience almost immediately like most CD covers.
'Portraits on the CD inlay were great'
We decided to use these so that each band member had their own individual shot within the CD, this gave them an individual identity and made them easier to identify to.
'Not much text'
We decided not to include text within the inlay and kept the text that did appear to a minimum purely because we didn't want the CD cover to be something to read, we wanted the audience to concentrate on the band members and the music, which is what indie music often represents.
Poster Feedback
'The positioning of the band members shows their relationship is strong'
One of our main aims was to give the impression the band were a tight group of friends so that the youth (who are often in a tight set of friends) could relate to the band.
'Font doesn't work well'
We agreed with this comment so therefore looked at our poster and re-did the posters font
Final Product - CD Cover
As well as creating our indie music video, we have created a Promotional CD package. This product consists of the CD front cover, the inlay to the CD and the back cover of the CD.
We drafted our CD cover several times and developed aspects of each attempt to produce our final product. We used the software Disc Cover, in order to create the following drafts.
Final CD Cover
We decided to use the same image from draft Attempts 1 and 2. We also grey-scaled the image so that it conformed more closely to the generic conventions of the indie genre. Additionally, we used the same font in the band name '4 Kicks' as we did it attempt 2 as we thought it was a conventional font as it was bold and stood out. However, in progression from attempt 2, we decided to enlarge the font so that it stood out and appealed more to our target audience. Also, we decided to shorten the title as we felt the long title "I never get lost except by your side" was far too long and we wanted a short and sharp song title.CD Inlay
The CD inlay allows the audience to view band members individually and in greater detail. The way in which the band members are in a similar setting and all wearing similar clothing connotes that they are of equal status and also creates a connection between each individual. The use of dark colours has connotations of masculinity and this is anchored by the four male’s stances in their images. This would also help to connect to the target audience and allow our target demographic to identify with the band members. We chose not to use any text in the inlay as we wanted a minimalistic look for our cover as a whole and didn’t want to clutter it with too much text.
CD Back Cover
We used a simple shot of the back of our band members for the back of our cd cover as we felt that it worked well with the fact that it is the ‘back’ of the CD. It also creates an enigma around the band members as hiding their faces creates mystery around the band. We also used the same typography as the used in the song title on the front cover to show one solid theme throughout all of our products. 
Final Product - Poster
Final Poster
For our promotional poster, we decided to advertise the bands new single; 'I never get lost'. We used a shot of all the band members relaxing together to show their easy-going nature and further anchor the bond between the band members. Additionally, we used the same typography on the band name as in the CD cover to show a solid overall theme to all of our promotional items. Similarly, we have used the same typography from the song title on the CD cover to further add to this common theme and create a good flow between our promotional products. We also added the 'Rough Trade' logo in the corner to show what institution our band are signed by and by doing this we have helped to establish the band as being part of the indie genre.
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