Psychographic Audience Questionnaire

Age?
under 12
12-16
16-20
20-24
24-30
30+

Gender?
Male
Female

Occupation?
_______________________________

Occupation of parents?
_________________________________________________________________________

What are the three most important things in your life? (please circle your answers)
Money Family Health Friends Partying Reputation Appearance Helping Others Possessions Education

Where do you usually shop for clothes?
Charity shops Topshop/Topman Selfridges (designer lables) M&S Vintage shops JD Primark Next H&M

Do you plan do go to university or have you been? Yes No
If so what did you study?
________________________________________________________________________

Are you a vegetarian ? if yes, why?
Yes No
________________________________________________________________________

Do you have an interest in sport?
Yes No
Playing, watching or both?
________________________

How often do you consume alcohol?
Never Rarely Sometimes Often Always

Do you take/have taken any recreational drugs?
Yes No

Where do you consume your music?
Alone (ipod) Online Radio Gigs Pubs

In a month, how many gigs do you attend?
____________