Monday, 21 June 2010

Textual Analysis of Album Cover - The Maccabees


The Maccabees Album Cover;
Wall of Arms

Released in 2009.

When analysing the mise en scene we first notice that all the band members are in the framing equally connoting that they are of equal importance. Their costume’s are also all different which suggests that the members of the band are all different and diverse which could indicate that this applies also to their target demographic as they appeal to a wide variety of different individuals. However, they are all wearing sunglasses which connotes that they are all connected and have common ground in some way. The fact that they are all wearing sunglasses connotes mystery to the audience too as they cannot see the band members eyes creating enigma and a sense of mystery around the band. The facial expression’s of the band member’s also further anchors this idea of mystery as they are very serious. The use of colour within the costume is also important as they are bright primary colours which grab the attention of the audience which would be particularly useful in music stores as it would immediately grab the customer’s attention and make them more likely to look at and maybe by the album. The use of this costume and colour also allows the band to look iconic and become easily recognised by the audience. The costume colour also has connotations of quite a young, youthful band which influences the target audience as they may see the band as “role models”. The fact that the band members are young also would have an affect on the target demographic of the band, therefore targeting a younger audience of teenagers and young adults. The text used is clear and bold perhaps connoting that the band are quite bold. It is also in capitals which anchors this importance and boldness of the band. The overall look of the album cover is also quite modern too as they use bold colours on a white background and a clean bold title. This could connote that the band is very modern, up-to-date and are bringing something new to the ‘indie’ genre. The title of the album also has little connection to the album cover which anchors this idea of mystery and enigma in the band and entices the audience to listen to their music as it gives no clue to what the music is about. On the other hand, the title “wall of arms” could connote the band’s closeness as a group as it has connotations of a good relationship between its members.

No comments:

Post a Comment