Filming Schedule

Wednesday 17th November
Characters Needed: Lead Male (Ryan Beard)
Location: Ollie’s Bedroom
Props: Bedroom furniture, Tobacco, Alcohol, Picture of lead female, Ashtray
Shots include:
-Close up's (male upset)(male smoking)
-Over the shoulder shots (looking at picture of ex)
-Medium close up (taking sips out of a can)

Saturday 20th November
Characters needed: Band members (Ryan, Dimitris, Josh B, James PO)
Crowd members: (Lots of friends)
Location: Ollie’s Cellar
Props: Instruments- Drums, Guitar X2, Microphone, Amps,Alcohol, Cigarettes
Shots and Camera Movements include:
-Close ups of each band member (playing instruments)
-Wide shots (all the band playing)
-High angle (looking down at band)
-Over the shoulder shots (crowd dancing)

Wednesday 24th November
Characters needed: Band members (Ryan, Dimitris, Josh B, James PO)
Location: Canal (Bournville area)
Props: Cigarettes
Shots and Camera Movements include:
-Long shots, medium shots, medium close ups (band members walking, joking)
-Close ups (each band member)
-Medium Shots (each band member)
-Panning Camera Movements (showing the band members)

Shooting Script

The following shooting script is an outline on the main/most important shots that will apppear in our video.


SET. CANAL SIDE

natural lighting
close-ups of individual band members - 2 seconds each - 8 seconds
walking down the canal as a group - long shot - 4 seconds (towards camera)
medium long shot of the band members having a laugh - 3 seconds

SET. BOYS BEDROOM

darker lighting
high angle shot of boy crying - 3 seconds
close-up of the male character crying - 2 seconds

SET. CANAL SIDE

Medium shots (variety of shots) of the band walking - 10 seconds

SET. CELLAR

dark lighting - artificial light
medium long shot of the band playing instruments - 3 seconds
close-up of lead singer singing - 3 seconds
low angle shot of lead singer - 2 seconds
low angle medium shot of drummer - 2 seconds
low angle medium shot of lead guitar - 2 seconds
low angle medium shot of bass player - 2 seconds
high angle close-up shot of lead singer - 3 seconds

FLASHBACKS

medium long shot of girl and boy arguing - 5 seconds
medium shot of girl and boy arguing - 6 seconds

SET. BOYS BEDROOM

low angle of boy looking upset - 3 seconds
Medium shot of boy looking at girls picture - 4 seconds
Close up of boy ripping up picture - 5 seconds

SET. CELLAR

high angle long shot showing the back of the audiences heads looking at the band performing - 4 seconds
high angle shot of people dancing, parting and having a good time - 6 seconds
Shots of cans building up - 4 seconds
Medium shot of the band preforming - 5 seconds
Shots of the ash tray filling up - 5 seconds
Medium close up of female character drinking with friends - 6 seconds
Pov shot from female (drunk vision) - 3 seconds
Over shoulder look from boy looking at female - 3 seconds
Medium shot of fans - 3 seconds
close up of each member on instruments or singing - 2/3 seconds each (8/12 seconds)

FLASH BACKS

Extreme Close up on girls phone,(ringing boy) - 2 seconds
Medium shot of boy with his mates ignoring the phone - 3 seconds
Close up of girl looking annoyed - 3 seconds

SET. CELLAR

Medium shot of band playing - 3 seconds
Medium shot of fans - 4 seconds

SET. BOYS BEDROOM

Close up of pile of cans - 2 seconds
Panning shot of boy staggering - 5 seconds

SET. CANAL SIDE

Medium shot of lead on his own walking down - 2 seconds
Medium shot of band members catching him up - 3 seconds
Medium shot of band together lead in center of the screen - 4 seconds

Storyboard

Storyboard

Once our ideas were finalised, we needed an efficient way of storyboarding our video in order to make the filming process quicker and more efficient. As a group, we took images and then used Celtx to order and construct our storyboard. Using Celtx helped us to gain a clear indication as to what shots we needed to film and the order in which to put them when we began the editing stages of our product.

First Plan for Music Video - Ideas

Song Choice

We have decided to make a video for the song 'i never get lost except by your side' by the band - 4 Kicks.
4 Kicks - I Never Get Lost Except by your side

I never get lost except by your side Upload Music

Lyrics

Slow me down,
Change my ways tonight,
Or is it all too late,
How could you keep those lying eyes at bay
When you couldn’t hide away, hide away
Oh I’m wide-awake, wide-awake
Oh I’m trying to say, trying to say
All the words that are in my mind today

Ah whoa!
Ah whoa!

Oh won’t you wait for a minute
Cause my heart isn’t in it today
And don’t, well I’ve tried and I’ve tried
But there’s nothing left for you to say to me
I’ve been falling at your feet
Now I’m full of it
Can’t you see?
You’ve been holding me back for too long now

Whoaaaoo
I tried for you
Whoaaoo
Never good enough
But nothing’s for you

Oh you think you’re better than, oh you think you’re better than me
When you cheat and lie, oh.
No I never did, oh you know I never could see
When you cheat and lie on me

Ah whoa!
Will you wait for a minute?
Cause my heart isn’t in it today
Ah whoa!
Well I’ve tried and I’ve tried
but there’s nothing left for you to say to me
I’ve been falling at your feet
Now I’m full of it
Can’t you see?
You’ve been holding me back for too long now

Whoaaaoo
I tried for you
Whoaaoo
Never good enough
But nothing’s for you

Oh you think you’re better than, oh you think you’re better than me
When you cheat and lie, oh.
No I never did, oh you know I never could see
When you cheat and lie
Oh you think you’re better than, oh you think you’re better than me
When you cheat and lie, oh.
No I never did, oh you know I never could see
When you cheat and lie on me

Ohhhhhhh
Ohhhhhhh
Ohhhhhhhh

Now my heart beats clear
When you cheat and lie onnnnnn
meeeeee

Whoaaoo
When you cheat and lie
Ohhhhhhhhh.

Documentary on the Indie Genre and Institutional Research

As a group we created a documentary on the indie genre in order to summarise the codes and conventions we had discovered through looking at previous examples of well known and successful indie music videos. Within the documentary we included our institutional research.

Summary of Psychographic Audience Questionnaire

Psychographic Audience Questionnaire

Age?
under 12
12-16
16-20
20-24
24-30
30+

Gender?
Male
Female

Occupation?
_______________________________

Occupation of parents?
_________________________________________________________________________

What are the three most important things in your life? (please circle your answers)
Money Family Health Friends Partying Reputation Appearance Helping Others Possessions Education

Where do you usually shop for clothes?
Charity shops Topshop/Topman Selfridges (designer lables) M&S Vintage shops JD Primark Next H&M

Do you plan do go to university or have you been? Yes No
If so what did you study?
________________________________________________________________________

Are you a vegetarian ? if yes, why?
Yes No
________________________________________________________________________

Do you have an interest in sport?
Yes No
Playing, watching or both?
________________________

How often do you consume alcohol?
Never Rarely Sometimes Often Always

Do you take/have taken any recreational drugs?
Yes No

Where do you consume your music?
Alone (ipod) Online Radio Gigs Pubs

In a month, how many gigs do you attend?
____________

Summary of Demographic Audience Questionnaire

We surveyed 50 people to discover our target demographic and help us decided specific things that we must include in our music video and other promotional products.

Demographic Audience Questionnaire

Audience Questionnaire on The Indie Genre

Age? ___

Gender? _______

What is your favourite genre of music?
____________________________

How often do you listen to music?
____________________________

What is your favourite artist/band?
____________________________

Looking at the indie genre;
Videos

Where would you expect an indie genre music video to be set?
________________________________________________________


What type of people do you expect to see within the videos?
________________________________________________________


What typical story lines do you expect to happen throughout the videos?
________________________________________________________


Do you prefer conventional (typical) videos or those that stand out?
________________________________________________________


Do you think the action within the video should match the music that can be heard?
________________________________________________________

Do you expect the band members/artists to appear in the video?
________________________________________________________

CD Covers

Do the CD Covers effect the way you buy CD's/albums etc?
________________________________________________________


What things attract you to specific CDs?
________________________________________________________


Do you expect certain colours?

Summary of Findings

Summary of Findings

After analyzing the 5 indie music videos and 5 CD covers, i am going to summarize the main points i have found while looking through them.

Music Videos

What elements do the music videos have in common - in terms of genre and form?
The videos all contain a similar use of iconography, many props were similar such as guitars,cigarettes and alcohol. These props mean that the audience can easily identify the attitudes of the people on screen. The male dominance is very common within the indie genre music videos i looked at, most of the people on screen are male. The females are only appearing in the videos as the girlfriends, there are all attractive and well dressed, in the stereotypically indie style clothing. All of the videos contain the band members, or a person we could assume is the band member, this allows the audience to identify with those on screen and this means the fans can relate to the band, increasing the bands popularity. Similar settings such as the city, gigs and parties seemed to appear several times, these places were probably used as they are associated with this type of music, band members and the fans. This again helps the audience to relate as well as enjoy and be entertained.

How is youth/gender/ethnicity represented?
Youth
The youth are represented as rebellious and uncontrollable through most of the music videos. The use of alcohol and cigarettes means that there are presented as anti-Christian etc. These things are often associated with violence, trouble and relationship problems, all these (because of the use of the certain props, micro elements etc.) mean that the negative connotations are anchored to the youth of today. Due to the stereotypes given to people such as hooded teens the society we live in creates their own assumptions as to how social groups and individuals are. This is not in all of the videos I have looked at, as in the ‘Maccabees - Toothpaste Kisses’ video, the youth are in fact hardly represented as negative and are given positive imagery such as the peaceful birds etc, however this video is almost an anomaly in comparison to the conventional attitudes of the other indie videos.
Gender
As I have said earlier, the male dominance within the videos was clear, most of the videos seemed to be shown from the male perspective, reinforcing the idea of a patriarchal society. The women that appeared in the videos seemed to come across as attractive, almost an item for males to look at. This could influence the way in which the female audience are affected by the video, for example the care of appearance that the females seem to show could mean that female fans of the band want to take care of their appearances as well, they are influenced by the clothing style, the attitudes and the relationships portrayed.
Ethnicity
Throughout the videos I looked at there was a particular dominance within the white ethnicity, all of the band members/actors were white males, or white females. This white dominance was particularly notable within ’The Kooks - Naïve’ video, as the male singer walks through the gig he is at, the other party-goers all seem to be white. The dominance suggests a strong preference to the demographic audience for this genre being white. However I did notice one reference to another gender, this was in the ’Maccabees - Toothpaste Kisses’ video, as well as contradicting the youth representation, the video contradicts the white dominance and includes pictures of an asian family.

How do they appeal to the target audience?
The videos appeal to their target audience through the use of many technical codes but mainly the use of the elements contained in mise en scene. The elements such as costume appeal to the target audience as they are easy to relate to, items such as hi-top trainers, leather jackets and skinny jeans are often associated with the younger generation. So by using these items in the videos the artists are demonstrating the kind of people they want to attract. The settings also appeal to the intended audience as they too are linked with where the audience will go or know of. For example a party in a flat, a garden and train stations are seen in some of the videos within the genre, this attracts the target audience as they can again relate to it. Props are also key for the artist to appeal to the target audience, in many of the videos we see reference to alcohol, drugs and cigarettes, these items are significant as they are things often associated with the younger generation. So by using them in videos the artists are sending across the message that these are the things you need to do to fit into the genre.

How are technical codes used generically?
Technical codes such as camera shots are used throughout the music videos to show key elements to the genre. For example a close up shot of the lead singer is used in most music videos to identify to the audience their importance. Shots of props such as guitars, drums and pints are used in the majority of videos; the shots of the instruments put across to the audience the ingredients to the indie genre. The pints however could be interpreted as appealing to the male gender as many stereotype men with drinking pints many colours are used repeatedly in a range of videos, these colours such as red, blue and yellow stand out and make the video look energetic and appeal to a younger generation.

How is narrative theory used within the videos?
Throughout the videos that I looked at, narrative theory was not always obviously used. For example, ‘The Maccabees – Toothpaste Kisses’ video, the onscreen action did not follow a story at all, the different images (although symbolizing certain things) did not specifically need to be put into a certain chronological order. However when looking at other videos, it was clear there was a following of Todorov’s narrative theory, equilibrium etc. This immediately creates an enigma, as the audience want to see how the narrative turns out. The lack of conventional narrative suggests that the genre is perhaps unconventional and shows a lack of conventional structure within the videos.

How might audiences make use of the videos?
The audiences can make use of the video in many ways. Firstly videos allow the audience to interact with the artist. For the audience they get to see what the artist is like, from there gestures, costume and location throughout the video. It allows the audience to feel as though they know the artist. Secondly videos can be used to share, for example someone may like the song, so by embedding it onto a social networking site they can show their friends the music. This in fact benefits the artist as well as their music is shared with a wider audienceCD Covers

How do the CD covers make good use of the enigma code of narrative?

How is the font/colour etc used generically?
When analyzing the CD covers we found the font and colour used were very genetic, the vast majority of the bands/artists used the colours black or white. Both colours are ones which stand out and make a statement, white which connotes something new and original and as Indie bands are known for their original material it could be referring to that and black connoting mystery, this creates an enigma for the audience therefore enticing them to purchase the album. The font which Indie bands use is often unique to each band but most of their fonts are in bold and in capital letter, again this makes them stand out from other artists of this genre.

How is youth/gender/ethnicity represented on the CD covers?
Youth
On a lot of the Covers we looked at youth is being represented very stereotypically through alcohol, cigarettes, partying, causing a bit of trouble, partying etc. By representing youth this way on their covers it reinforces the stereotype of all negative connotations of youth. But by representing youth this way it appeals to their target audience. By representing youth this way on their cover the audience can instantly relate to the band and it gives them an idea what their music will be like. Although it’s like this in many cases, the Jack Penate and The Cribs CD covers don’t represent youth in this way. The Cribs represent woman and men as equal, as they're both have a similar stance etc. And on the Jack Penate it’s just him and a guitar which represents him as an individual and anchoring that his music is the most important factor.
Gender
All the covers we analyzed represented gender very stereotypical again with the men being dominate as the vast majority of the covers just had males on it. The reason for this could be the target audience for Indie is manly men therefore they will appeal and relate to them more. All the men on the covers had all the typical connotations of an Indie band; good looking front man, fashionable and the un-maintained look.
Ethnicity
The dominate ethnicity we found when analysing the CD covers was white, all the band members where white males. Because of this it could suggests that the large majority of the audience for this genre are white.

How do they appeal to the target audience?
The use of colour within the CD is an important tool for appealing to the target audience as it attracts the eye and makes the audience more likely to pick up and therefore buy the album. Furthermore, the use of costume and colour also allows the bands to look iconic and become easily recognised by their target audiences. Most of the CD covers with the band-members on connect to a more youthful target demographic as they themselves are youthful and become 'role-models' for the audience. Their costume may also influence the target audience who aspire to be like the band-members themselves. The fact that most of the band members are young also would have an affect on the target demographic of the band, therefore targeting a younger audience of teenagers and young adults. This is true of most of the CD covers as their target audience is likely to be around the ages of 16-26. However, in one of the CD covers, Jamie T's Panic Prevention, there is iconography of vinyl records. This could expand his target audience as it is associated with an older generation so could widen his demographic to an older generation also. Alot of the band members are also male which could connote that the indie genre is more targeted at a male audience. Many of the CD covers also make use of the enigma code which further pulls in the audience making them want to find out what the band and music on the album is about.

How might audiences make use of the CD covers?

Textual Analysis of Music Video - The Strokes

The Strokes - Reptillia

Textual Analysis of Music Video - The Fratellis

The Fratellis - Chelsea Dagger

Textual Analysis of Music Video - Bloc Party

Bloc Party - Banquet

Textual Analysis of Music Video - Jamie T

Jamie T - Sticks and Stones



The opening shot is a medium shot of a clown and a teenaged male. This immediately sets up the engima code as the audience will be wondering what significance the clown has in the video. There is also a burst of smoke which again adds to the enigma and has connotations of mystery.

Textual Analysis of Music Video - The Last Shaddow Puppets

The Last Shadow Puppets - The Age of the Understatement

The music video opens with a long shot of an ice rink. This is an establishing shot which sets up the beginning setting of the video and creates an enigma as the audience would want to find out what’s going to happen next and how this connects to the music. In terms of Todrovs Narative Theory, this establishing shot also sets up the equilibrium of the story within the video. This then cuts to a medium shot of a girl putting on her ice skates. At this point, some tense build up of sound begins and the scene quickly cuts to a medium close-up of the girl and again straight cuts to a close-up of her face showing a slightly scared or worried facial expression. This then cuts to her beginning to ice-skate and then the song starts. She skates to the pace of the music which has quite a strong rhythm. The cuts in the video also correspond to the beat of the song as the shots cut on the beat. This helps to build tension and adds to the enigma created by the opening shot. Setting up the enigma code early also draws the audience into the text and makes them want to watch on. This shot could also symbolise the disruption in the narative as the music because somewhat more rhythmic and pacey.
This then cuts to another long establishing shot of two men standing by army tanks. There is also a zoom camera movement which moves steadily in with the beat of the music. This then cuts to a medium shot of the two lead singers. They are framed in the centre of the frame connoting their importance and status. Also, their costume is stereotypical of the “indie” style as they are wearing long trench coats. This helps to anchor the genre of the music and sets up the two characters as iconic figures to the audience. Through the use of iconography and other elements of mise en scene, the band members are immediately anchored in the indie genre which allows the audience to identify straight away with the music and the band members. Again, the shot cuts on the beat of the music to a medium close-up of the two characters walking. The tanks are still in the background and these props may be used to connote the importance and strength of the band. Also, the setting is a desolate place with snow, perhaps connoting the isolation and loneliness of the characters.
The lighting used is also quite dark and has a sepia tint which suggests connotations of age. This is also shown by the props in the video such as the tanks as they are old and look like they have some from the 1970’s. This is quite stereotypical of indie videos also as they draw their musical influence from bands from older generations so this video is a mirror of the type of music they produce. This idea of age and old-fashioned settings is further shown by a medium shot of men in old-fashioned army uniforms.
It then cuts to another setting with the band members driving through a Russian city with bright lights. This creates a contrast to the previous empty setting. There is also a further low angle of looking up at the two characters. This anchors their importance in the video and this is further shown by the fact that they are in the centre of the framing. The shot then cuts back to a medium long shot of the two characters back at the scene with the tanks. They dominate the frame in this shot which shows their importance and power even over the powerful equipment behind them.
The setting then changes again to a church. This is also a contrast to the setting with the tanks as it creates a binary opposite with religion and war. This is also ironic to the genre as indie music and bands are known to be anti-establishment so would be against both religion and anything to do with authority.
The characters facial expressions throughout are all serious which could also further connote that the band are serious about their music, or could connote the serious issues in the song. The facial expression is also anchored by the music as it too is quite serious.
As the pace of the music quickens towards the end, as do the cuts from shot to shot. This is to connect to the music and create a pace which the eye and the ears can follow. Towards the end, it cuts back to the girl iceskating. Her movement in the scene fits the pace and beat of the music and she stops as the beat slows. The last shot is a high angle long shot of the russian army men. This shot could connote how the band look down on authority and see themselves as "above the law" as they are looking down on authority figures. This final shot could also be showing the new equilibrium.

Textual Analysis of Album Cover - The Arctic Monkeys

The Arctic Monkeys album cover;
Humbug
Released in 2009

This album cover shows all the band members similarly to the maccabee's cover and the Jamie T cover which connotes their importance and makes them iconic figures. Furthermore, similarly to the Maccabees cover, none of the band-mates are looking at the camera. This creates an enigma and connotes mystery around the band. The lighting used in this cover is also quite dark and sepia which further anchors this idea of mystery. Also, the sepia tint to the colouring has connotations of age which could indicate that they have musical influences from older rock and indie bands such as the stone roses. Their costume is also very iconic of the "indie" fashion as one of the band mates is in a denim jacket with long hair connoting quite a 'grungy' style which is typically linked to this genre of music. The costume would also appeal to a youthful target demographic such as teen's and young adults which I have also found is quite typical of the indie genre. The bandmates are all young which further appeals to the target audience as it sets the band up as role-models who influence their audience with not only their music, but also their style and attitudes. Also, none of the members particularly dominate the frame which connotes that they are all on an equal level. The facial expressions of the band members is serious which additionally anchors the mysterious atmostphere. The title is just of centre in the frame and is on the white background of a band-members hoody. This therefore makes the band name stand out but also gives the album cover a unique and different feel which could suggest that this is what their music is like and portrays the band as being very unique.

Textual Analysis of Album Cover - Jamie T

Jamie T album cover;
Panic Prevention.
Released in 2007

Similarly to the Maccabees cover, this cover includes the artist connoting his importance and connection to his music. This connection to the music is further anchored by the props of various instruments placed in the room. This reinforces the importance of the music and helps to engage the audience. Props such as vinyl records also show that this music may be influenced by bands from the past and older generations which could therefore widen the target demographic of the artist. The setting is also quite messy and resembles a teenager’s bedroom which could connect to the target audience of this artist being teens and young adults. The state of the room could also suggest that the artist is of a laid-back nature. This is similar to the other band covers I have looked at. Furthermore, the artist is not framed in the centre of the scene which could show that he thinks his music is more important than himself. The title of the artist and album is at the top similar to the Maccabees album cover. This connotes the importance and, as it is written in capital letters, it could connote the bold personality of the artist. The title also stands out as it repeats the album name therefore making it more recognisable for the customer. The lighting used in this cover is quite dark, also connoting a sense of mystery and enigma around the album. This would therefore make the customer more likely to buy the album to discover what type of music the album holds. The repitition of the title could also connect to the title name itself as the repeating of the words connects to the word "panic". This could also be mirrored in the state of the room.

Textual Analysis of Album Cover - The Fratellis

The Fratellis album cover;
Here we stand.
Released in 2008

Similarly to The Courteeners, this album cover also does not feature the band members on it. However, this album cover features a carnival leader which could connote that this band or perhaps this album is about having fun and enjoying themselves. This is anchored by his costume as it sets him up as someone that leads the carnival. The fact that he is centre of the frame also shows that he is a dominant character and this may connect to the bands persona. He is also wearing sunglasses which add mystery and enigma as you cannot see his eyes. The setting of a carnival tent also anchors this idea of fun and excitement and therefore indicates that the music on the album is also exciting. The lighting is natural lighting which additionally connotes that the music is fresh and could connote that the lyrics have real meaning and aren’t artificial. The title is in white which connotes purity and stands out on the picture background. It is also bond which has connotations of the band being bold and important. This importance is also anchored by the title being in the centre of the frame which connotes that this band is bold, important and commands attention. The album name also could connect to the man as it is “here we stand” and he is standing alone. However, his gesture is very strong and bond indicating that he is not afraid to be himself which could suggest that the band also have this mentality. Furthermore, the fratellis translated means ‘the brothers’ which connotes the closeness of the band-mates and could help appeal to the target audience as it gives the band ‘role model status’ to their target demographic. As the setting is a carnival, this may also indicate that the band’s target demographic is more focused at a youthful audience of teens and young adults. This is similar to the Maccabees cover.

Textual Analysis of Album Cover - The Courteeners

The Courteeners Album cover;
St Jude
Released in 2008

This album cover is different to the Maccabees album cover as it doesn’t include any of the band members. However, it uses an iconic image of a woman wearing red lipstick which would immediately draw the eye of the audience as it is bold and stands out. The simplistic design also connotes that the band are genuine and could also connote that they are quite modern and different from other bands working in the same genre. The use of the colour red in the woman’s lipstick connotes passion and could relate to the passion the band have for their music. The use of black also connotes mystery and creates an enigma code around the band and their music making the target audience want to buy and listen to the music. This idea of mystery is also anchored by only half of the woman’s face being shown which further anchors the enigma. The title is simplistic and bold similar to the Maccabees cover which could connote the boldness of the band and the font used is also quite plain and classic which could also connote that the band is classic and original. In addition, the use of a white background has connotations of purity and cleanness which challenges the dominate ideologies that indie band’s are quite grungy and dirty.
The album art was painted by band member Liam Fray of Audrey Hepburn which also adds to the iconography of the band. The use of Audrey Hepburn could also further anchor the connotations of innocence and purity indicated by the use of a white background.

Textual Analysis of Album Cover - The Maccabees

The Maccabees Album Cover;
Wall of Arms
Released in 2009.

When analysing the mise en scene we first notice that all the band members are in the framing equally connoting that they are of equal importance. Their costume’s are also all different which suggests that the members of the band are all different and diverse which could indicate that this applies also to their target demographic as they appeal to a wide variety of different individuals. However, they are all wearing sunglasses which connotes that they are all connected and have common ground in some way. The fact that they are all wearing sunglasses connotes mystery to the audience too as they cannot see the band members eyes creating enigma and a sense of mystery around the band. The facial expression’s of the band member’s also further anchors this idea of mystery as they are very serious. The use of colour within the costume is also important as they are bright primary colours which grab the attention of the audience which would be particularly useful in music stores as it would immediately grab the customer’s attention and make them more likely to look at and maybe by the album. The use of this costume and colour also allows the band to look iconic and become easily recognised by the audience. The costume colour also has connotations of quite a young, youthful band which influences the target audience as they may see the band as “role models”. The fact that the band members are young also would have an affect on the target demographic of the band, therefore targeting a younger audience of teenagers and young adults. The text used is clear and bold perhaps connoting that the band are quite bold. It is also in capitals which anchors this importance and boldness of the band. The overall look of the album cover is also quite modern too as they use bold colours on a white background and a clean bold title. This could connote that the band is very modern, up-to-date and are bringing something new to the ‘indie’ genre. The title of the album also has little connection to the album cover which anchors this idea of mystery and enigma in the band and entices the audience to listen to their music as it gives no clue to what the music is about. On the other hand, the title “wall of arms” could connote the band’s closeness as a group as it has connotations of a good relationship between its members.

Group and Genre

First of all, we decided on the groups we would separate into. Our group is; Laura Devine, Ollie Shellard, Sophie Dockerty and I. We then decided on what genre we would research and eventually make our music film promo in keeping with the codes and conventions of this genre.

We chose Indie.

We then mindmapped the typical things associated with this genre (as seen below);